For example, AMP articles that include the appropriate markup properties may get the coveted carousel spot in SERPs as shown below. You can also use the device emulator in Chrome devtools. Structured data markup allows Google to present your content more prominently in search results. Note, you must be on a mobile device to test this. When a page is served via AMP in Google it will have the AMP symbol next to it as seen below in the New York Times demo. According to Google, Slate saw a 44% increase in monthly unique visitors and a 73% increase in visits per monthly unique visitor. Correlation to speed and conversion rates on mobileĪ lot of large companies have adopted Google AMP over the past year, this includes WordPress, Reddit, eBay, Pinterest, Washington Post, Wired, Gizmodo, etc. Even a slight increase in page load time to 2.8 seconds, saw a 2.4% drop in conversion rate. David Besbris, AMP project lead at GoogleĪccording to the latest State of the Online Retail Performance report by Akamai, every tenth of a second matters. That’s the worst of all worlds for users, businesses, publishers, websites and the mobile web as a whole. It is arguably one of the most frustrating things about the mobile web - borne out by recent Google research that shows that 53% of people will leave a site that fails to load in three seconds or less. To put it simply, it offers a way to serve up a stripped down version of your current web page.įrom day one, a key focus for AMP has been speed. Google AMP (Accelerated Mobile Pages Project) was originally launched back in October 2015. The project relies on AMP HTML, a new open framework built entirely out of existing web technologies, which allows websites to build light-weight webpages. Since it is a lot more stable now than it was 6 months ago, we thought it would be a good time to share with you some steps on how get started with Google AMP in WordPress, as well as some of the pros and cons of this new platform. Google AMP, their mobile initiative to speed up the web, is now approaching it’s one-year anniversary. If you don’t adapt it means you could get left behind. The web is constantly evolving and for a lot of business owners this means the need for staying on top of all the changes with Google.
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